By: Carly Gloge, Creative Director
Have you ever noticed that some of the best web designers don’t have websites? Even the pros struggle with common roadblocks when launching their new site. We debunk website procrastination’s top excuses:
- “I’d rather get it all done at once, than just get something up there.”
Just get something up there! Stick to the basics if you’re limited on time or money. For example: if you’re a new coffee house in town, start off with posting your menu, hours, and contact information. You can always add additional pages down the road. In addition, Google factors the age of your hosted website when designating page rank. Launching a couple pages before you get the rest of your site together will help provide a search ranking base for your full design.
| - “I don’t have the budget for a new site.”
Websites can range in pricing. Be upfront about your budget when hiring someone for a site design. There are a number of options which could work for you. As stated above, a simple site can be effective. While it may not be right for every site, you can help pay off your design by adding Google’s AdSense. These are ads related to your site’s content and displayed on your page, bringing you recurring income during the lifespan of your website.
| - “It has to be perfect.”
I’ve fallen in the trap of thinking that every paragraph, image,and title has to be exactly right from the get-go. This isn’t print advertising -there are no penalties for revising text after going live. Search engines love updated content. So, go ahead and change your mind. It’s actually good to mix up the wording and images after you launch. It will help you climb the search engine ladder.
| - “I don’t know where to find the right web designer”
Search for “Web Designer,” and the results can be overwhelming. Instead of relying strictly on search engines, take note of the web sites you like. Most sites will have a web design credit on the bottom of the page. Great resource for finding well designed sites are website galleries such as: CSS Snap, Best Web Gallery, and Nice Stylesheet. If you would prefer someone local, contact your local Ad Fed. Let them know your website needs and budget, and they will steer you to a trusted studio in town.
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Still not convinced? Shoot me an email for more information, questions, or web launch motivation.
