• The big idea. Many ad agencies contract out design work, because their strength lies in big creative picture.  If you cut them out of the process, you may be limiting yours creative options by doing away with those team brainstorming sessions.
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• They’ll help you find your niche. Many new companies are still testing the waters, and can’t name their target audience.  Ad agencies can help you determine your target demographic, and the best way to reach them.
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• You have options. Agencies work with various designers to establish different looks.  If you’re not feeling comfortable with the design direction, ask if you could have another designer work on the project who can provide the style you’re looking for.
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Designers

• Less is more. Sometimes there’s just too many chefs in the kitchen.  Customers who have a good sense of what they want out of their design often find it easier to work with one designer who really understands their vision.
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• A smaller price tag. Working one-on-one with a designer eliminates a number of additional costs.  Internal brainstorming sessions can be pricey.  In some cases, an agency’s project can be subcontracted numerous times before reaching the designer.  These tiers of overhead add up in the final bill.
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• You need a specialist. Let’s say your company needs 10 Flash animations for their new website. Finding a Flash animator to work with directly would allow them to provide technical insight and guidance on practical limitations.
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Still have questions?  Feel free to shoot us an email.  We’ll be happy to help you out.